Dynata Privacy Policy

This Dynata International Privacy Policy and Cookie Notice (“Privacy Policy”) describes how Dynata Global UK Limited and Dynata, LLC and their parents, subsidiaries and affiliated companies (collectively “Dynata”, “We”, “us, or “our”) collect, use, and disclose Personal Data and other information of users located outside of the United States in connection with all of Dynata’s applications and services, including, but not limited to, (1) any Dynata panel or subpanel (individually a “Panel” and collectively the “Panels”), (2) any Panel website (individually a “Website” and collectively the “Websites”), (3) any Dynata mobile application(s), (4) participation in any survey or study offered, provided, hosted or administered by or through Dynata, (5) participation in and/or interaction with market research activities (including online and mobile surveys, product tests, focus groups, and more), various advertising, content, shopping opportunities, special offers, coupons, location-based deals, and other rewards opportunities, and (6) your eligibility for, and/or redemption of, rewards, incentives and prizes offered for certain actions and activities, including, but not limited to, successfully completing surveys (collectively the “Application(s)/Service(s)”). “Personal Data” as used in this Privacy Policy means information that identifies or can be used to identify an individual, or as otherwise defined under applicable data privacy laws in the applicable jurisdiction. In particular, this Privacy Policy describes the types of Personal Data we collect in connection with the Service, the purposes for which we collect that Personal Data, the other parties with whom we may share it, and the measures we take to protect the security of the data. It also tells you about your rights and choices with respect to your Personal Data, and how you can contact us to update your contact information or ask questions about our privacy practices. For US visitors, please go to https://www.dynataprivacy.com.

This Privacy Policy also covers the collection of Personal Data related to “Non-Research Activities” which include, but are not limited to, Dynata marketing services and/or third parties marketing their services to you and/or sharing individual and/or aggregate profile data with third parties to develop marketing insights and/or audience/look alike models, data validation, and/or improving products and services.

Your use of Dynata's Application/Services is completely voluntary and therefore Dynata's processing of your Personal Data in connection with the Application/Services and Non-Research Activities and this Privacy Policy, and disclosure to the third parties as set forth under this Privacy Policy, is with your consent.

Registration with, use of, and access to the Application/Service is subject to this Privacy Policy and the applicable panel’s Terms and Conditions. In most cases, Dynata is not the sponsor of the survey and the survey instrument, and the survey results or survey data will be owned or co-owned by the sponsor of the survey.

We collect Personal Data in the ways described below. Where applicable, we indicate whether and why you must provide us with your Personal Data, as well as the consequences of failing to do so. If you do not provide Personal Data when requested, you may not be able to benefit from the Service if that information is necessary to provide you with the Service, or if we are legally required to collect it.

Personal Data Provided by You

You provide us with certain Personal Data when you register for an account through our websites or mobile application, including your name, address, email address, phone number, date of birth, occupation, education, and gender.

In addition, we collect Personal Data you provide in the context of a panel when you participate in a survey or in connection with the receipt and redemption of rewards and incentives. Such information includes a unique panelist/respondent identification number we assign to you when you sign up for an account and in some cases can include the responses you provide when completing the survey. For example, during and subsequent to the registration process, you may be asked to voluntarily provide or disclose data which may be categorized under applicable law as "Sensitive Personal Data.” Sensitive Personal Data may include, but is not limited to, information that reveals health and medical conditions, sexual orientation or sexual life, political opinions/views, race/ethnic origin, religious and philosophical beliefs and trade-union membership. Where required by law, we obtain your explicit consent to the processing of your Sensitive Personal Data. We may also collect content that you submit, upload or transmit when using the Service, such as photos and videos.

Dynata may collect Personal Data, Sensitive Personal Data and demographic information from non-panel members prior to and during participation in a survey.

Location Data

We may collect your location information to offer you the option to, among other things, participate in location-based offers, reward opportunities, surveys and market research, or to share such location data with third party clients to demonstrate certain location traffic patterns of participants, including but not limited to purchasing behavior based on locations visited.

If you no longer wish to share your geo-location information with us, please change the privacy settings of your device. Where required by law, we obtain your explicit consent to share your location information with third parties.

Social Media Accounts

You may also have the opportunity to access the Application(s)/Service(s)through third party social media platforms. If you select to access the Application(s)/Service(s)in this manner, we may collect certain profile information stored in your social media platform account, such as name, gender and email address.

Personal Data Obtained Via Cookies and Other Automated Means

Cookies and Similar Technology. When you use the Service, we may collect certain information by automated means, such as cookies and similar technologies. Cookies are small files that store certain data on a device. Cookies create a unique ID (“UID”) that is associated with your browser. First party and third-party cookies and other similar or related technology and device identifiers (e.g., IDFAs, AAIDs, etc.) may be placed, written, set, and/or read for several purposes set forth in this Privacy Policy. Session cookies expire when you close your browser, whereas persistent cookies remain on your device until deleted or once they reach a defined expiration date. You may set your browser to notify you when you receive a cookie.

Additional geographic and demographic data such as the Audience Measurement Data (as defined below) may be shared with third parties and associated with a cookie placed on your device. Please keep in mind, if you decide not to accept certain cookies and/or similar or related technology, you will not be able to use/access the Service. “Audience Measurement Data” includes, but is not limited to, your UID and data previously collected by Dynata, such as age, gender, income, number of people in your household, education/education level, and employment status.

The information we collect via cookies and similar technologies may include information about your device and its capabilities, including, the device type and operating system, other applications on your device, network and Internet service provider, time zone, network status, browser type, referring/exiting pages, operating system, date/time stamp, click stream data, and unique identification numbers such as your device IP address, device unique identification number, Media Access Control (MAC) address, or browser identifier.

Fraud Detection. In some cases, we may use digital fingerprinting, watermarking, account information, and information collected through automated means, to recognize users (or households) across platforms or across devices, such as smartphones, computers, tablets or related browsers for quality control and validation purposes and fraud detection and/or prevention, including, without limitation, identifying duplicate or fraudulent respondents. Dynata may implement these fraud detection techniques directly or through a third-party vendor.

Application/Services and Functionality. We may also collect information from certain applications and functionality available on your device if you grant us access to these. Such information includes the number and type of applications installed, push notifications, camera, microphone, accessing photo library, file storage access, etc. If you consent, you may subsequently opt-out by changing your settings on the device.

Online Advertising Effectiveness. In connection with Dynata’s online advertising effectiveness program, you can participate in surveys regarding ads, promotions, content, campaigns, and/or websites that Dynata is testing for its clients. To facilitate the completion of these surveys, Dynata’s clients may write, set, or read cookies, locally shared/stored objects, flash cookies and/or any other related technology (each a “Third-Party Technology” and collectively the “Third-Party Technologies”). The Third-Party Technologies may be written, set or read in various locations, including, without limitation, Dynata’s servers or systems. If you participate, your UID will be stored in or associated with the Third-Party Technology to allow you to be re-contacted about the online ad or promotion and Dynata’s client will use the Third-Party Technology to determine whether you have seen, clicked on, or otherwise interacted with the online ad or promotion. If you have interacted with the online ad or promotion, Dynata’s client will send your UID and the specific survey to Dynata and Dynata will provide you with the opportunity to complete the survey.

For more information on the types of cookies we use, the purposes for which we use information collected via cookies please see our Cookie Consent Tool.

Dynata participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Dynata’s identification number within the framework is ID#110.

Personal Data We Process in Relation to Surveys about Clients’ Advertising

When you use the Application/Service to participate in surveys regarding specific ads and promotions that Dynata is testing for its business clients, you may see these ads or promotions in several places, including in non-Dynata mobile apps (e.g., in a gaming app). Once you have been exposed to the relevant ads and promotions, Dynata may provide you with access to, or contact you to complete, a survey about these ads or promotions and/or may provide certain demographic data about you to the advertiser or the advertiser’s agent regarding the demographic profiles of individuals who have viewed the ad.

To facilitate the completion of such surveys on ads or promotions, Dynata has partnered with ad companies that provide, measure, or facilitate advertisements, including in other mobile apps. The Application/Service provides ad networks with your UID and other information collected via automated means. When you use a mobile app that has partnered with one of the ad companies, the ad company can use your UID or other automatically collected information to recognize your device. The ad company may then show you an ad or promotion that Dynata is measuring for one of our clients and inform Dynata that the device associated with your UID has just received an ad or promotion. This allows Dynata to provide you with access to, or to contact you to complete, a survey regarding the ad or promotion.

Personal Data Provided by Third Parties

We may obtain Personal Data, behavioral and/or demographic information from third parties, such as data management platforms, ad networks, information service bureaus, and sample suppliers. This collection may include, but is not limited to, age, gender, geography, location, presence of children, mobile ad IDs, purchase history, and advertising exposures.

AI and Third Party Analytics.

Dynata uses certain technologies, including artificial intelligence (“AI”) to better understand how you use our Websites and Application/Services. This could include third-party tracking tools and recording your interaction with our Websites (like your mouse movements, clicks, etc.). Recording and reviewing these tools and interactions help us optimize your experience and secure our Websites.

There may also be AI tools or services from third parties incorporated into our Websites and Applications/Services in order to provide more effective support and a better user experience.

We may also use analytics technology from third parties, such as Google Analytics, to track activity on our Websites (“Analytics Vendors”). These Analytic Vendors may use the data collected from these activities for their own purposes, including but not limited to improving their products. Analytics Vendors could also collect and use your data across various websites and over a period of time. To learn more about tracking technologies and your options to limit or opt-out of this tracking, please see the Section titled Cookies and Similar Technology.

By using any of the Websites and our Application(s)/Service(s), you expressly consent to the collection, processing and disclosing of your Personal Data, the contents of your communications, your interactions, and other data to the parties described in this Section.

We may use the Personal Data we obtain from or about you for a variety of purposes, including:

• To offer you the opportunity to participate in research activities, including to join a panel, participate in surveys administered by Dynata or by third parties (whether as a panel member or a non-panel member), or use websites and mobile applications associated with panels or surveys.
• To administer, manage, fulfill, facilitate entry into, and communicate about Dynata’s reward, incentive programs and other promotions, including sweepstakes offered in connection with panel membership and/or the completion of surveys.
• To communicate with you regarding your membership with a panel owned by Dynata, or to send you notifications of your participation in a survey and tailored survey opportunities.
• To arrange for advertisements to be displayed to you outside the Application/Service for the purposes of facilitating the completion of advertising related surveys.
• To provide you with Application(s)/Service(s) and advertisements tailored to you based on criteria such as your interests or location information.
• To enable Dynata and third parties to develop marketing insights, audience insights, create look alike models based on individual and/or aggregated profile data, to create look-alike profiles, and segment audiences. For example, we may develop marketing and advertising campaigns designed to target individuals who have a social and demographic profile similar to yours. Please see the Retargeting subsection below for more information.
• To assess the effectiveness of online advertising and for website tracking and audience measurement, and to assist in the creation, development, and implementation of websites, online advertisements, and other Internet and digital media features, functionality, and campaigns.
• To improve the Service by assessing how many users access or use the Service, which content, products, and features of our Service most interest our visitors, what types of offers users like to see, and how our Service performs from a technical point of view.
• To recognize users (or households) across platforms or devices, such as smartphones, computers, tablets or related browsers, for the purposes described in this Privacy Policy.
• To target advertisements and other content to individuals, subject to your consent where required by applicable law.
• To update Dynata’s records, perform data analyses for Dynata purposes or for our clients.
• To provide a better survey experience, including quality control, data validation, tracking of completed surveys or other completed actions.
• To link your device and/or profile to additional information available about you and/or your device available from third-party data management platforms ("DMP") in furtherance of the uses described in this Privacy Policy.
• To ensure safety and security and to detect and prevent fraud.
• To comply with our legal obligations, including, without limitation, tax obligations, or otherwise enforce or protect our rights.
• To share your Personal Data with third parties (e.g., clients, sample suppliers) for suppression and exclusion purposes, including, without limitation, preventing a respondent from taking the same survey more than once, preventing an individual from being invited to a survey through more than one source, to comply with opt-out and unsubscribe requests for communications from or on behalf of Dynata, etc.
• In connection with various internal and external tools in order to enhance and improve our Applications/Services, to develop new products and services, and to enhance and improve the services we offer to our Clients.
• In connection with other survey panels that Dynata administers and/or in connection with Non-Research Activities.
• As otherwise permitted pursuant to this Privacy Policy or as otherwise authorized by you.

If you are located in the European Economic Area, UK, or Switzerland, we may collect and use your Personal Data when:

• You consented to the use of your Personal Data. For example, we may seek to obtain your consent for our uses of cookies or similar technologies, to send you marketing communications, or to process Personal Data deemed sensitive pursuant to applicable law.
• Necessary to provide you with products and services, or to respond to your inquiries.
• We are required or authorized by applicable law to use your Personal Data.
• We, or a third party, have a legitimate interest in using your Personal Data, such as to ensure and improve the safety, security, and performance of our products and services, to anonymize Personal Data and carry out data analyses.

Retargeting

Dynata may from time-to-time engage a third party or third parties to either display advertising on a Dynata Website(s) or to manage Dynata's advertising on other websites (for example on social media sites). Dynata's third party partner(s) may use technologies such as cookies or identifying data elements, including but not limited to your IDFA or Advertising ID, to gather information about your activities on Dynata's website(s) and/or on other websites in order to: (i) provide you with advertising about Dynata and its services; and/or (ii) assist Dynata in developing marketing and advertising campaigns designed to target individuals who have a social and demographic profile similar to your social and demographic profile. Please see Section 5 “Your Rights and Choices” for information on how to opt-out of retargeting campaigns.

We may disclose the Personal Data we collect about you, certain survey responses, and pseudonymized information about you as described below or otherwise disclosed to you, or consented by you, as applicable, at the time the data is collected, including with:

• Our parent, subsidiary, and affiliates for the purposes described in this Privacy Policy.
• Our service providers who perform services and process Personal Data on our behalf. Examples of our service providers include our cloud storage providers, fraud tool providers, survey data collection platform, and sourcing suppliers. We may also share Personal Data with data brokers and data aggregators acting under our instructions and on our behalf to add to enrich our database for the development of audience insights and/or look-alike models, analytics, and marketing intelligence. We require these service providers by contract to only process Personal Data in accordance with our instructions and as necessary to perform services on our behalf or comply with legal requirements. We also require them to have safeguards designed to protect the security and confidentiality of the Personal Data they process on our behalf. In connection with sharing Personal Data with service providers as set forth above, such service providers may use such Personal Data to improve and enhance their services, in which event they are acting as data controllers and not as data processors engaged by Dynata.
• Third-party partners who invited you to join one of our panels or programs and/or to utilize the Applications/Services and that you have enrolled through such third-party.
• Our clients for market research-related purposes (including for the creation and validation of models, fraud detection and prevention, data market segmentation and database matching, and reward, incentive, or sweepstakes redemption, fulfillment and/or entry), to enable them to develop marketing campaigns, audience insights, look-alike models and/or to market third party’s products/services to you, and for the purposes of identifying respondents for re-contact surveys or communications.
• Our clients and partners in connection with other survey panels that Dynata administers on their behalf and/or in connection with Non-Research Activities.
• Our partners and clients for the purposes of targeted advertising, the ability to personalize consumer experiences in their products and services, and other audience-related applications.
• Our clients and partners for the purposes of data validation, data append, and/or sending you a one-time email to invite you to participate in a survey and/or join a panel.
• Our clients and partners for the purposes of data validation, data append, and/or sending you a one-time email to invite you to participate in a survey and/or join a panel.
• Our clients and/or ad partners to use this information (such as, your device's IDFA or Advertising ID and interactions with the Application/Services) to facilitate Dynata surveys, to validate certain information you provide about yourself and/or your device, to market Dynata products and services to you, for Non-Research Activities, to link your device and your information to additional data available from third party DMPs and data providers/brokers. Click here to learn more about some of our ad partners, including how to subsequently opt-out.
• Third parties, including, without limitation, Dynata’s subcontractors, partners, and/or clients for the purpose of audience measurement reporting on the content, advertisements, campaigns, and websites that you visit, view, and/or click on.
• Third parties, with regards to Audience Measurement Data, in connection with online advertising effectiveness research, and to assist in the creation, development, and implementation of websites, online advertisements, and other Internet and digital media features, functionality, and campaigns. Please note that Audience Measurement Data may be shared in a single summary form (i.e., individual respondent level) or aggregate summary form (i.e., group of respondents).
• Third parties to either display advertising on a Dynata Website(s) or to manage Dynata's advertising on other websites (for example on social media sites) by gathering information about your activities on Dynata's website(s) and/or on other websites in order to: (i) provide you with advertising about Dynata and its services; and/or (ii) assist Dynata in developing marketing and advertising campaigns designed to target individuals who have a social and demographic profile similar to your social and demographic profile.
• Our client or their customers, if we believe that you have or may violate the intellectual property rights of a third party or our Terms of Service.
• A third party in connection with any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
• Third parties as otherwise permitted pursuant to this Policy or (i) if we are required to disclose Personal Data about you by law or legal process, (ii) in response to a request from a court, law enforcement authorities, or government officials, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.

Data Management Platforms

With respect to the linking of Application/Services data to third party DMP data, Dynata uses such data itself and/or permits Dynata's clients and/or the DMP itself to use such data to provide you with survey opportunities; to measure advertising effectiveness (as described in more detail below); to segment audiences; to design advertising campaigns using "look alike" cohort groups based on survey and third party data; and/or to market such third party's products/services to you.

Direct Collection of Personal Data by Clients

In connection with certain survey projects, clients may request to collect Personal Data directly from you. It is your choice whether to provide your Personal Data when requested by the client in these circumstances.

Pursuant to your jurisdiction’s Applicable Law, and subject to certain exceptions and limitations, you can contact Dynata to exercise the rights described below with respect to certain Personal Data that Dynata holds about you. To the extent those rights apply to you, they are described below:

• Right to Opt Out of Automated Data Collection: You can opt out of the collection of certain information which we collect about you by automated means. In certain jurisdictions, you can exercise your choice regarding the use of cookies and similar technologies via the Cookie Consent Tool.
• Right to be Informed: You have the right to be informed about the collection and use of your Personal Data.
• Right of Access: You may have the right to request access to and receive information about the Personal Data we maintain about you
• Right of Rectification: You may have the right to request that we update and correct inaccuracies in your Personal Data.
• Right to Erasure: You may have the right to request Dynata to erase your Personal Data when such Personal Data is no longer necessary for the purpose which it was collected, if you have withdrawn your consent to us Processing Personal Data to which you previously gave consent for the processing, or certain other grounds as set forth in Applicable Laws.
• Right to Restriction: You may have the right to restrict the processing of your Personal Data in certain circumstances, such as when contesting the accuracy of your Personal Data.
• Right to Data Portability: You may have the right to exercise your right to data portability to easily transfer information to another company.
• Right to File a Complaint: You may also have the right to lodge a complaint with a supervisory authority, including in your country of residence, place of work or where an incident took place.
• Right to Object: You may have the right to object to the processing of your Personal Data when Dynata is processing such Personal Data based on legitimate interests of our business.
• Right to Withdraw Consent: You have the right to withdraw any consent you previously provided regarding the processing of your Personal Data, at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before your consent withdrawal.

These rights may be limited in some circumstances by local law requirements.

You can stop all collection of Personal Data and other information by us by uninstalling the Application(s)/Service(s)from your device or terminating your participation in all panels. You may use the standard uninstall processes available as part of your mobile device or via the mobile application marketplace or network or you may cancel your panelist account on the panel site. Please note that if you delete the mobile application, but maintain a profile with one of our websites, we may still collect Personal Data and other data from you through our websites. Uninstalling the mobile application will not delete all information collected by us prior to uninstalling the Application(s)/Service(s). To delete all Personal Data collected by us please contact us as set forth below.

To opt out of a Retargeting project, you may visit the applicable cookie opt-out process here, modify your IDFA or Advertising ID, and/or unsubscribe within the advertisement itself.

If you would like to exercise your rights described above or terminate your account, please contact us as specified in the “How to Contact Us” section below.

Does the Application/Service collect data from minors under thirteen (13) years of age?

We maintain appropriate technical, administrative, and physical safeguards to protect Personal Data and other information disclosed or collected by us against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. We review, monitor, and evaluate our privacy practices and protection systems on a regular basis. Despite the safeguards we implement, transmissions over the Internet or a mobile network are not totally secure, and therefore we cannot guarantee the security of online transmissions. We are not responsible for any errors by individuals in submitting Personal Data to us.

We also take measures to delete your Personal Data or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrolment with our products or services, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law, and the statute of limitations.

Termination or inactivity in your account will not automatically trigger deletion of your Personal Data. Six months following your inactivity with the panel Websites and/or uninstalling the Application/Services, Dynata may transfer your Personal Data to a third-party data broker and/or data management platform for purposes of resale/reuse by such third party.

If Dynata suspends or terminates your account due to a violation of Dynata's Terms and Conditions reserves the right to maintain your contact information for a period of two (2) years from the date of suspension/termination to maintain the security and integrity of the Application/Services, including fraud prevention purposes. Dynata exercises this right based on the above stated legitimate interests where applicable, and otherwise with your consent as a condition for using the Application/Services.

Certain of our services are operated from the UK, Switzerland, and/or the European Economic Area (EEA); however, we have teams across the world, including the United States where Dynata’s parent company is headquartered. These countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your Personal Data to other countries, we will protect that information as described in this Privacy Policy or as disclosed to you at the time of the collection. Please note that where this is the case, we will take steps to ensure that your information receives an appropriate level of protection.

We use service providers, and share data with third parties that are located outside the UK, Switzerland, and the EEA, including in the United States. We require recipients of your personal data to provide a similar level of protection when transferring personal information out of the EEA.

Do Not Track (“DNT”) is a preference in your browser that you can set to notify websites that you visit that you do not want the websites to collect certain information about you. Dynata does not respond to DNT signals. If you object to Dynata’s practice with regards to DNT signals, you may opt-out from participation or use of Dynata’s Application(s)/Service(s)as described below.

In connection with Dynata’s online ad effectiveness program, Dynata permits Dynata’s subcontractors, partners and/or clients to drop, set, and/or write third party technologies for the purpose of facilitating audience measurement and ad recall survey activities. Dynata is not responsible for any third party’s compliance with or response to DNT signals.

The Application(s)/Service(s) is not designed for, or intended for use by, any individual under the age of 13. We do not knowingly collect Personal Data from children under the age of 13, and if we became aware that we have inadvertently collected Personal Data from a child under the age of 13, we will undertake reasonable commercial efforts to delete such Personal Data.

This Privacy Policy may be updated periodically to reflect changes in our Personal Data practices. The most recent version of this Privacy Policy will govern your use of the Application(s)/Services(s).

If you have any questions or comments regarding our privacy practices or this Privacy Policy or if you would like to opt out of certain uses of your Personal Data, exercise your rights in relation to the Personal Data we hold about you or make a complaint about our privacy practice, please feel free to contact us as described below.

Write to us at privacy@dynata.com or to Dynata, LLC, 53 Riverside Avenue, Westport, CT 06880 United States, Attention: Data Protection Officer.

Dynata's Legal Team and Data Privacy Officer are responsible for Dynata's compliance with this Privacy Policy.